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Strong Product-Market Fit, whatever happens.

Customer needs change. Markets shift. Competitors adapt. Own the growth call – again. 

With our agentic AI PMF-Engine for B2B Tech.

Grow

Scale

Adapt

Rebounding to 51% growth during economic downturn.

PMF weakens before you notice it.

Product-market fit (PMF) constantly shifts.

Your real challenge isn't finding Product-Market Fit. It's keeping and strengthening it.

To drive growth, most companies guess. Yours won't.

Or as CEOs tell us: Every team had a different theory about what would solve our growth issues. Now we not only know the root cause but also the steps that will move us forward.

Insights into our work.

30+ B2B Tech offerings and companies strengthened in the last 18 months.

Venture Guidebook© Client Results C u s t o m e r - C e n t r i c i t y E f f e c t i v e O p e r a t i o n s S c a l a b l e G r o w t h + 127% Net Revenue Retention (NRR) + 51% Growth of the Annual Recurring Revenue (ARR) 36% Reduction of the Customer Acquisition Costs (CAC) 42% Reduction of the Burn Multiple + 4% Improvement of the Customer Retention Rate (CRR) + 94% Yearly improvement in Revenue per Employee
How to Measure Product-Market Fit: Getting Started

Position. Validate. Execute. All in one place.

The first sprint-ready product-market fit engine. A community methodology built on digitised human expertise and executed by agentic AI. Designed to work across your teams. Execute better strategies within 4 weeks.

Built for leaders with a growth mindset.

Leadership that systematically grows their vision across teams.

Offering owners

CEOs · CPOs · BU leaders who own a B2B tech P&L

 

As the owner of the offering's P&L and strategy, I work with Venture Guidebook's facilitators to engineer growth and stay one step ahead.

Investors & Board

VCs · PE · board members backing B2B tech

I backed an idea, and now I can use Venture Guidebook to ensure that offering remains ahead of the market. It gives me peace of mind and a stronger portfolio.

Built on powerful tools

Your PMF system | Integrated collaboration, expertise, and AI.

Notion

Notion tool
Miro Tool
Anthropic Tool
OpenAI Tool

From entrepreneurs for entrepreneurs.

Meet the founders.

Christian Hug: Bio, Co-Founder, Facilitator: 15+ years building products, systems, and business models. Enterprise to Big4 to startups. I help digital ventures diagnose markets and optimise products and services for customers, from ideas to impactful offerings.

Co-Founder | Facilitator

Christian Hug

  • LinkedIn

20+ years across strategic initiatives, building products, and business models in enterprise, management consulting, and startups. I help digital ventures achieve customer-centricity and deliver impactful offerings.

Jürg Truniger: Bio, Co-Founder, Facilitator

Co-Founder | Facilitator

Jürg Truniger

  • LinkedIn

15+ years of leadership in founder-led B2B Tech, driving customer adoption, community engagement and scalable growth. Expert in strategic positioning and messaging and cross-functional alignment.

Lars Baumann: Bio, Co-Founder, Network Expert

Co-Founder | Network Expert

Lars Baumann

  • LinkedIn

Founder of multiple companies, board member and delivering trusted IT services as the Managing Director of ACG Advisors. Expert in investor relations, business operations and cross-border business development.

100+ active network experts.

CHF 330M+ combined exit value experience

Successful technology ventures with our Facilitation & PMF-Engine.

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